Who we are
rmg:connect is a direct and digital advertising agency, launched as a global network in January 2005 by WPP.
Already based in 21 countries around the world, global clients include HSBC, Vodafone and Shell with responsibilities including CRM, direct and interactive marketing.
What we do
- Communications strategy & planning
- Customer acquisition, development, retention & loyalty programs
- List & database development
- Creative idea development in digital and direct channels
- Production of direct mail, email, websites, online advertising, online games, mobile (text, mms), brochures & collateral
- Ongoing maintenance of websites
What makes us different?
We combine traditional brand strategy skills with in depth experience of direct and digital channels.
This means we focus on consumer insight to differentiate the brand at every interaction, whether that’s in direct mail, within an expanding banner or on through mobile communication.
The outcome is personalised brand interactions which deliver to our clients a Return On Interaction with each of their customers.
Our approach
We focus on ideas.
Ideas which are interesting, engaging and involving enough that consumers are actively willing to give us the time of day or night. Our emphasis is on active rather than passive engagement.
By taking a creative idea and extending it through a combination of direct and digital channels we are able to offer a much richer experience for the consumer, which ultimately provides greater insights that in turn delivers better results.
To achieve this, there is no division of direct and digital creative, instead we have a creative department focused on the ideas and then they work alongside the appropriate specialist to ensure best practice execution.
We take a multi-channel approach to our creative solutions in order to target the consumer across a range of touch points. This enables them to interact with brands in ways that are the most relevant to each individual.
Case studies
Our combined experience gives us the diversity to cover all major categories and challenges.
Some of our recent work has included lead generation direct mail, an online game targeting teen boys, an email CRM program, a loyalty program and brand building online advertising.
Key executives
Sally Martyn, Managing Director
Liz Smith, Director
Ashadi Hopper, Creative Director
Contact
rmg:connect Australia
L14, 338 Pitt Street
Sydney
NSW 2000
t: (02) 9947 2383
f: (02) 9947 2385
