MindShare Mission

To be our client's lead business partner.

About MindShare

A member company of the WPP Group, MindShare is the largest media agency in the world with annual billings in excess of US$20 billion, we have 97 offices in 67 countries and more than 5,800 employees.

Locally, MindShare has offices in Sydney and Melbourne with approximately 150 employees. The Australian operations form part of the No.1 ranked media network in the Asia Pacific region.

3 Points of Difference

MindShare is different from other large media agencies in 3 key areas of expertise:

1. Primary focus on driving Consumer RESPONSE to communication
2. Investing heavily in our capabilities to:

i) generate consumer insight;
ii) measure consumer response and therefore return on communication investment.

3. An ongoing commitment to talent
development at all levels within our
company

"Reaching the people that count, not counting the people we reach."

Specialist Units

Specialist units within each of MindShare's client teams include MindShare Consumer Insights (understanding all aspects of all consumers not just media consumption vs broad demographics), Advanced Techniques Group (optimization and econometric modeling) and mOne (one to one communication).

Additionally we are able to approach media from a broader perspective by incorporating the expertise of other WPP companies thus offering all clients a truly holistic and “media neutral” approach to their communication strategies.

However, MindShare also realize that securing the best and most competitive
media rates in the market is a crucial part of managing our client's media investment. Critical volume alone ensures MindShare retains favoured status with major media owners. To this end MindShare is part of Equimedia, the largest TV buying consortium in the country ensuring that all our clients start from the lowest base rate in the market.

Contacts

Sydney
Chris Walton, Chief Executive Officer
Level 11, 338 Pitt Street, SYDNEY NSW 2000
Phone: 61 2 9287 8416
Email: chris.walton@mindshareworld.com

Tracie Michael, Managing Director
Phone: 61 2 9287 8416
Email: tracie.michael@mindshareworld.com

Melbourne
John Petropoulos, Chief Operating Officer
245 St Kilda Road
St Kilda, VIC 3004
Phone: 61 3 9916 5303
Email: john.petropoulos@mindshareworld.com