Established in 1971, ANOP has earned an outstanding reputation for high quality market research and strategic advice.

The ANOP Approach:
Additional value and competitive advantage

ANOP is a strategic market research consultancy. Our research and advice is highly valued by some of Australia's largest corporations, industry associations and the media.

ANOP has been under the same management for 30 years, and during this time has continuously monitored Australian community and consumer attitudes. We understand the Australian community and its value systems better than most - and draw on this knowledge in our strategic advice to corporate Australia.

Our Expertise and Research Focus:
Tailored research solutions

ANOP specialises in customised strategic and tracking research. Projects are tailor-made to our clients' needs… we don't use off-the-shelf research packages because our clients don't have off-the-shelf problems.

Quantitative Research

Our reputation is founded on our proven skills as an interpreter and analyst of research findings.

All surveying - within Australia and internationally - is done from our fully equipped CATI call centre in Sydney. This allows for centralised supervisory control and call monitoring. We are IQCA accredited. ANOP is proud of its reputation in applying the most rigorous sampling and interviewing methods to all fieldwork conducted and we maintain this high standard with every client.

Qualitative Research

Insightful qualitative research has always been one of ANOP's hallmarks and we pioneered the use of focus groups in the formulation of attitude-changing campaigns. An essential ingredient in our qualitative research is our ability to place consumer attitudes and perceptions in the context of the prevailing and changing community mood.

We have a team of highly skilled and experienced qualitative researchers. Our Sydney offices are equipped with two group rooms with viewing and audio-visual facilities.

Our Expertise

ANOP's main areas of expertise in qualitative and quantitative research are:

• Customer Experience and Loyalty
• Business to Business Research
• Corporate and Brand Image
• Communications Effectiveness
• New Product Development
• Community Mood and Issues
• Staff and Labour Force Strategy

Most of ANOP's clients are in telecommunications, travel, tourism, media, entertainment, finance, consumer goods and e-commerce. Our research and advice is highly respected at the top echelons of industry, government and the media.

People: Our Most Important Asset

ANOP has a full-time staff of about 30 people. The management team is:

• Rod Cameron, Managing Director
• Margaret Gibbs, Director
• Peter Harrington, General Manager
• Amanda Hicks, Associate Director

ANOP Research Services

Market Research. Insight. Strategy.

PO Box 595 North Sydney NSW 2059

ANOP House, 116 Alexander Street
Crows Nest NSW 2065 Australia

Phone +61 2 9906 1988
Fax: +61 2 9906 1969
Web: www.anop.com.au