Who We Are
Added Value is a marketing agency. Our core purpose is to help companies grow by delivering insight-led marketing strategy and innovation.
Part of a larger independent international network, in Australia the team is comprised of 20 marketing and insight professionals who work closely together with our clients to identify growth opportunities, build great brands and energize the people within these businesses.
What We Do
Insight
Insight is central to everything we do. We use a range of traditional and innovative techniques to uncover brand, category and consumer truths and make fresh connections that provide a springboard for new thinking.
- Qualitative & Quantitative Research
- Future Trends
- Cultural Decoding
- Ethnography
Strategy
We believe brands should be at the heart of everything a business does. They should be a source of inspiration, and a true catalyst for growth.
- Brand Strategy
- Portfolio Strategy
- Corporate Vision
Innovation
At Added Value we apply a blend of rigorous analysis and focused creativity to help clients identify new opportunities for growth. Generator is our workshop approach to stimulating creativity, it provides a structured process to encourage open, collaborative and breakthrough thinking.
- Brand Creation
- New Product & Service Development
- Naming
Performance Measuremant
Added Value also have a range of tools to help measure brand fitness and provide answers to the key questions.
- Is my brand memorable ?
- Is it motivating?
- Has it got momentum for growth?
As well as providing recommendations for how to address these issues.
Case Studies
Available on request. We work for a broad range of local and international clients across most consumer categories.
Added Value can help companies and their partner agencies with any one of these areas or combine them into an integrated program of activities that can transform a vision for growth into reality.
Contact
Level 4, 414 Kent Street, Sydney, NSW 2000
Phone: (02) 9263 7103
Melissa Carey : m.carey@added-value.com.au
