About us
Solutions Marketing and Research Pty Ltd (‘Solutions’) is an integrated research and communications company providing our clients with a competitive edge in:
- Rural / regional market research
- Broad scale consumer / social research
- Integrated communications
- Loyalty programs
- Database management
- Lead generation
- Direct marketing and fulfillment
Our mission is to be the supplier our clients value as being a significant contributor to ‘winning’ marketing strategies.
Our philosophy
We believe that market research (knowledge) should not be viewed in isolation - it must be integrated into the total marketing system. Good research raises as many questions as it answers and should provide resolutions for execution.
Our team utilises a solid research capability to provide clients with strategic communication solutions.
We are committed to fully understanding clients’ (and their customers) present and future needs. Research provides the guidance, while our communication strategies differentiate products from the competition and motivate target audiences.
Our services
1. Proprietary research & consultancy
Solutions offer a full range of quantitative and qualitative research services using the most up to date research methodology and techniques.
2. Syndicated rural research products
Solutions conducts quarterly longitudinal studies with broadacre rural producers. The resultant ‘Farm Panel’ is the farm input purchase and usage benchmark for the Australian Agrivet industry with subscribers also having the opportunity of fielding proprietary questions to respondents.
3. Marketing communications
Development of communications programs based on solid research and incorporating strategic direct marketing is an integral component of the Solutions service package.
Utilising both in-house resources and aligned ‘constellation partners’, Solutions manage a broad range of communication issues and programs.
4. Direct marketing systems, program support & fulfilment
Solutions’ direct marketing programs enable clients to create relevant sales and marketing messages by segmenting, researching and targeting prospects and customers with the right message. We provide the basis for determining customer ‘life time value’ and building strong loyalty programs.
5. Database design, development & maintenance
With over 20 years of development, refinement and intensive utilisation, the Solutions Rural Database is a pre-eminent private sector database of Australian rural producers and markets.
This database has become the direct marketing cornerstone for many major players in the Australian agricultural industry.
6. Field work interviewing facility & telecentre
In order to ensure timeliness of output, data integrity and confidentiality, Solutions operates its own interviewing facility (call centre).
All subsequent data processing is conducted in-house ensuring confidentiality, integrity and compliance with deadlines.
Key Personnel
Rob Hoile
Robert Woods
Bob Sloane
Dean Plummer
Solutions Marketing and Research Pty Ltd
Level 1, 355 Bulwara Rd
ULTIMO NSW 2007
Telephone: (612) 9207 6000
Facsimile: (612) 9212 7009
Email: research@solutionsgroup.com.au
Web: http://www.solutionsgroup.com.au
Practical marketing and business solutions
