We are communication pioneers.
At JWT we like to pioneer:
- The first full service advertising agency
- The first to use copy and layout
- The first to create television advertising
- The first to offer women careers in advertising
- The first to develop the planning discipline
- The first to build an international network
- The first to produce branded content
- The first to create "brand journalism"
12 second philosophy
We create ideas that people want to spend time with.
We think time is something you have to earn.
Ideas that earn people's time are those that are simple and rewarding. The more time spent with ideas, the more valuable the communication becomes. Time spent with an idea directly correlates with brand bonding and market share.
What do we do?
We create ideas that people want to spend time with.
This is the singular aim of everyone who walks through the doors of JWT every morning.
What do we believe?
People's time is something you have to earn. The average Australian or New Zealander lives for just 714,429 hours. And nobody wants to waste them.
In today's message rich, consumer controlled world, that means screening out anything that doesn't merit their time. If you bore people they'll rarely tell you - they'll simply find something else to do with their time. Frankly, it's naive to expect people's attention on a plate - you have to earn it.
It's a value exchange. A person gives you their attention, i.e. their time, in return you reward them. Ideas, therefore, must provoke deep, rich and valuable involvement.
Importantly, time spent with an idea directly correlates with brand bonding, which in turn correlates to market share.
CONTACT DETAILS
Australia
JWT Sydney
Noel Magnus
Chief Executive Officer - ANZ
Level 14, 338 Pitt Street,
Sydney NSW. 2000
Phone
+ 61 2 9947-2260
JWT Melbourne
John Gutteridge
Managing Director
Level 15, 484 St Kilda Road,
Melbourne VIC. 3004
Phone
+61 3 9868 9250
New Zealand
JWT Auckland NZ
Simon Fitch
Managing Director
Axis Building
Corner George's Bay and Cleveland Roads,
Parnell, Auckland
Phone
+ 64 9920 3285