Our purpose is to ensure profitable relationships are established and maintained with customers. This comes by developing sales-focused ideas which are managed through the relevant channels.
Our ultimate goal is to reach a state of "Customer Ownership", a level of mutual understanding where the financial and emotional interests of the marketer and the individual consumer coincide so nearly that each enjoys a sense of ownership over the other. Reimer Thedens - Launch OgilvyOne.
We have been building CRM solutions for clients in Australia since 1977 and we have introduced many innovations in loyalty and database-driven marketing. We create customer equity on behalf of our client by capturing their high-value customers by maximizing 'share of wallet' with each individual customer and by retaining valuable customers within the brand franchise.
Our business falls into three categories: consultancy, communications, and connections.
Our consultancy practice involves analysing our client's plans for growing their customer equity, then advising them on the key areas to address and providing the strategies to achieve growth.
In our communications work we design strategies for customer communications. These address key issues on a one-to-one basis, by tailoring plans to individuals or clusters to achieve maximum impact. Our in-hour creative department develops solutions that make the leap between analytical solutions and emotional responses.
Our connections business builds the communications bridges needed to reach out to our client's customers one by one, using data management facilities, world class direct mail and digital solutions, and a fast-track design process.
We provide a total service from initial analysis through delivery, feedback and evaluation.
This is supported by the OgilvyOne Group model which encompasses:
OgilvyOne - Strategy & Consulting, direct mail acquisition and loyalty programs
OgilvyInteractive - Digital strategy and execution
Data services and analytics - Datamining, strategy and marketing
NEO@Ogilvy - Online media planning & buying
Redworks - Fast turnaround studio service providing production efficiencies